Scenario of Advertising Industry

• Approx it is Rs. 22, 864 Crore industry (recently reduced by 10%), after enjoying a 22% growth in last few years
• Specialized agencies (media planners, buyers, ad agencies, etc.) start blooming due to growing demand from consumers regarding data
• Lot of Media owners & brand managers are increasingly preferring vending machines as their preferred & innovative advertising media which offers huge ROI
• New technological developments making more attractive media options for advertisers
• OOH, Retail, Mobile, Digital Signage are the new growing channels in the industry

Latest Media options in the advertising industry

• Vending Machines
• Mobile (Cell phone) advertising
• ATM’s
• Outdoor advertising
• Transit advertising
• Point of Purchase advertising

Realities of the Advertising Industry

• According to the current Global Recessionary Trends, there is been a considerable fall in Ad spends
• Both T.V & Print contributes 90% of the whole advertising industry
• OOH media contributes 6 % out of the total & other Innovative Media 4 %
• It is expected that in 2009, T.V & Print jointly will lose 10 % of their revenues to OOH and other media

OOH Industry in India

It is an innovative and growing industry characterized mostly by unorganized players mostly and is currently valued at around 2000 crores.

OOH Media includes following Public Locations

• Railway Stations
• Airports
• Roads
• Restaurants
• Bus
• Train

Advantages OF THE OOH MEDIUM OF BRANDING

• Clean eye popping exposure 24 x 7
• Attracts Local Advertisers (cheaper for them)
• Creative Flexibility
• Clutter free messages in a uniquely customized environment
• Desirable coverage filling gaps left by other media
• Reaching consumers on-the-go with Transit Media Options

Grabbit – The New Innovative Media

• Grabbit is a division of a 105 year old Public Ltd Company- Empire Industries that saw a huge untapped ‘niche’, in the advertising sector in India and launched its services to help brands from all sectors fulfill their growing aspirations
• An innovative retail venture, primarily helping other brands to grow and build their name. The brands may be in any industry- FMCG, Consumer Durable or Services!
• Grabbit is a vending concept offering many options to companies to increase brand mileage reaching out to various target audience
• Innovativeness, ROI measurability, Value for Money, Technologically Superiority are elements which brands today are longing for in a particular media option- Grabbit promises all these parameters in its media