Branding on Vending Machines - The concept
This is a widely witnessed phenomenon. Brands today are competing fiercely- Each need to get ahead of each other to gain market share and achieve other objectives. Reaching out to a particular focused target audience has become the order of the day.

This method of advertising on vending machines helps to reinforce brand recall, and command strictly a new , heightened attention from the consumer.

Options of Branding with Grabbit
Branding with Grabbit is open to any companies from any sector- be it food, beverages or any other categories like banking, insurance, accessories, jewellery and so forth.

1. Shelf Display- Grabbit assures a permanent display of the companies branded products inside the vending machines across a selected number of locations. This product may also actually be sold or vended. This helps the brand increase penetration levels and be present at one time, in a large number of highly strategic locations.
   
   The brand achieves a mix of availability and visibility
2. Branding- Grabbit provides various slots to advertisers on the outer panels of its machine for branding purposes. The brand may be a food company ( who’s products are placed inside the machine ) or even an insurance company for instance who may like to provide certain key messages to potential clients in corporate offices or other locations.
3. Exclusive Machines- We follow this highly innovative model in malls, where the brand may occupy the entire machine with it’s own products. The entire machine is operated on behalf of the participating company and the sales proceeds are passed to it at the end of the month. Grabbit , as always- carries the entire responsibility of managing the machines, replenishing the machines and so forth. This model , leads to greatest brand awareness , and being placed in malls attracts greater number of footfalls.

Some crucial benefits advertising with Grabbit
Innovativeness
Innovativeness with regards to the entire concept in general- it is a out – of home medium and still not fully so!

Cost
Advertising on Grabbit vending machines is relatively cost effective vis-a- vis other mediums and also considering the innumerable benefits like effectivity, high penetration levels and so forth

Impact
It’s uniqueness and its interactivity helps to create a good impact in the customers mind. Grabbit goes one step ahead and also provides feedback forms to corporate employees which in turn are given back to the advertising brand who can measure the effectivity of this medium

Dream Mix of Visibility & Availability
For those brands who’s products are also merchandised in the machine, it lends a unique blend of being available and visible- which is not found in a medium like say a hoarding or bus back panels etc.